AuraYen VMS — Intelligence & Growth Center
Intelligence Overview
Preview Mode
Active Campaigns
0
Running ads
AI Match Hits
Face-scan driven
Wallet Balance
₹—
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Clients in CRM
0
Online + Offline
◎ Quick Actions
◉ Revenue Trend
14 Days
₹—
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14d ago7d agoToday
◎ Active Campaigns
0 running
No active campaigns — launch one in Advertise
Target users by face-scan skin data, demographics, psychographics, behavior and intent — the most precise ad targeting in beauty.
◎ Campaign Setup
🖼️ Ad Creative — Banner & Copy
Appears in all selected placements
◈ Ad Placements
Select where your ad appears
Home Feed
Between daily rituals
~18K/day
AI Care / Glow
Inside face scan — max intent
~9K/day
Services Map
Boosted pin on map
~8K/day
Shop Banner
Top of Marketplace
~14K/day
Post-Scan Overlay
Right after scan
~6K/day
Activity Feed
Wellness & lifestyle
~11K/day
◉ Audience Targeting
AI-Powered · 7 Layers
Demographic
Age Range
16to45
Gender
Women
Men
Non-Binary
Income
Under ₹25K/mo
₹25K–60K
₹60K–1.5L
₹1.5L+
Life Stage
Teen
Young Adult
Pre-Wedding
New Mother
Mid-Life
Geographic
City
Mumbai
Delhi NCR
Bangalore
Hyderabad
Pune
Chennai
All Tier-1
All Tier-2
Climate Zone
High UV — South
Medium UV — Central
Coastal Humidity
Dry / Arid
Proximity Radius
1km100km25km
AI Skin Biometric
Exclusive to AuraYen — target by real face-scan data. 40% of AI match score weight.
Skin Concerns (Face Scan)
Active Acne
Blackheads
Dark Circles
Hyperpigmentation
Dullness
Fine Lines
Dehydration
Enlarged Pores
Oiliness
Skin Type
Oily
Dry
Combination
Sensitive
Glow Score Range
0to1003070
Psychographic
Lifestyle
Health-Conscious
Beauty-First
Luxury-Seeker
Budget-Conscious
Eco-Conscious
Values
Science-Backed Skincare
Natural / Ayurvedic
K-Beauty Follower
Behavioral
Purchase Behavior
Bought Skincare Before
Booked Salon Service
Cart Abandoned
First-Time Buyer
App Usage
Daily Active User
Face-Scan Power User
Lapsed (14+ days)
Intent Signals
In-App Intent
Just Completed Face Scan
Viewed Your Profile
Searched Your Category
Seasonal Intent
Pre-Wedding
Diwali / Festival
Summer UV Defense
Budget & Schedule
Daily Budget (₹)
₹200
₹500
₹1,000
₹2,500
₹5,000
Active Days
Mon
Tue
Wed
Thu
Fri
Sat
Sun
◉ Estimated Campaign Reach
18.4K
Imp/day
368
Clicks/day
22
Leads/day
₹54
Est. CPM
Total Spend: ₹7,000 Audience: ~47,200
◎ Ad Preview
AURAYEN◉ Scanning
Search products...
✦ Sponsored
Your Headline
Ad description
Book Now
Daily Ritual
Cleanser + Serum
◈ Active Campaigns
0 running
No campaigns yet
◆ Ad Pricing Plans
Pay-Per-Click
Load wallet — pay per click only
₹10
per click
AI Boost Bundle
Glow Report + Home + Post-Scan
₹9,999
/month
Shop Takeover
Own Shop Banner for 24 hours
₹25K
flat/day
◷ Create Coupon
◷ Active Coupons
3 active
CodeTypeValueUsesStatusAction
GLOW20% Off20%34/100Active
FIRST100Flat ₹₹10012/50Active
BOGO24BOGO8/20Expired
Sales Growth
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Conversion Rate
Views → Purchase
AI Match Score
Face-scan hits
Demand Forecast
Next 30 days
◉ Seller Analytics
₹—
Revenue this month · Sign in to see data
14d ago7d agoToday
◆ Problem → Product Logic
Acne detected → BHA + Niacinamide + Acne Treatment
Pigmentation → Vitamin C Serum + SPF 50+
Aging (28+) → Retinol + Peptide Serum
Dryness → Ceramide Cream + Hyaluronic Acid
Dark Circles → Eye Cream + Caffeine Serum
Oiliness → AHA/BHA Exfoliant + Niacinamide
◈ Vendor Checklist
List key ingredients
AI matches ingredients to skin concerns — most critical factor.
Use specific AI tags
"niacinamide, oily-skin, pore-minimizing" beats "face cream".
Add seasonal tags
"bridal", "winter", "diwali" get 2× boost during festivals.
Run AI tags + Ad campaign together
Paid placements bypass match threshold — best strategy.
◉ AI Scoring Weights — 24-Sheet System
◌ AI Engine Insights
How Recommendations Work
The 24-Sheet Master System runs on every face-scan completion. It cross-references 50 facial factors against your product and service tags — if your tags match the user's profile above the threshold, you appear in their AI Care report.
Ingredient Conflict Protection
AI auto-flags dangerous ingredient combos (Retinol + AHA/BHA) before your product goes live — protecting customer trust and your brand reputation.
Predictive Demand Signals
AuraYen tracks which skin concerns are rising across your city in real time. You receive early demand alerts 2–3 weeks before a trend peaks — stock accordingly and capture the surge.
Manage all your online (AuraYen) and offline (walk-in) clients in one unified CRM. Perfect for salons, spas, cosmetologists, dermatologists, and all service providers.
Total Clients
0
All channels
Today's Appointments
0
Confirmed
Avg. Spend
₹—
Per visit
Retention Rate
Repeat clients
Client Directory (0)
No clients yet — add your first client above
Select a client to view their profile
Total SKUs
0
Active listings
Low Stock Alerts
0
Need reorder
Out of Stock
0
Disabled listings
Inventory Value
₹—
Estimated
ProductSKUCategoryPriceStockStatusActions
No products yet — add products or use Bulk Upload
◆ Aura Wallet Balance
₹—
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◆ This Month
Gross Revenue₹—
Platform Fee (12%)−₹—
GST Collected₹—
Returns & Refunds−₹—
Net Payout₹—
◆ Fintech Feature Suite
FeatureDescriptionStatus
Vendor WalletEarnings held before transfer — use for ad spend directlyLive
Working Capital CreditShort-term credit lines based on sales history via Fintech APIAPI
GST-Compliant InvoicingAuto B2B/B2C invoices with IGST/CGST/SGST split, GSTR-readyLive
UPI / IMPS / NEFT PayoutDaily, weekly or on-demand payout schedulingLive
ERP / Webhook ConnectTally, SAP, Zoho or custom ERP via outbound webhooksNew
Escrow SettlementPayments held until delivery confirmed — dispute built inLive
Multi-Language DashboardHindi, Tamil, Telugu, Kannada, Bengali, MarathiQ2 2025
Commission TrackerReal-time fee per order, net earnings, monthly ledgerLive
Sell products, send order updates, collect payments and handle queries entirely via WhatsApp Business API. Zero app download required for your customers.
◑ Channel Setup
◑ Commerce Features
◎ Broadcast Message
24 features
05Marketing Center6 features
◎ Hyper-Targeted AI Ads
Target by face-scan concerns, Glow Score, location and lifestyle.
AI
◎ Sponsored Products
Boost product ranking in search and Glow Report feed. CPC bidding with daily budget caps.
New
◷ Coupon & Promo Manager
Percentage, flat-rate, BOGO, and bundle codes with usage limits, expiry and scope control.
New
◈ 6 Native Ad Placements
Home Feed, AI Care, Services Map, Shop Banner, Post-Scan Overlay and Activity Feed.
Core
◌ Niche Persona Targeting
One-click Indian audience presets — Teen Acne, Busy 20s, Pre-Wedding Bride, HNI Luxury.
AI
◉ Campaign Performance
Impressions, clicks, bookings, ROAS and CPM per campaign — breakdown by placement.
Core
06AI & Data Intelligence6 features
◉ Predictive Analytics
AI forecasting for stock replenishment, demand prediction and seasonal cycles.
AI
◈ Seller Analytics Dashboard
Sales growth, conversion funnels, cart abandonment, revenue per SKU — exportable.
New
◉ AI Skin-to-Product Matching
Matches catalog tags to user scan scores in real time via the 24-Sheet Master System.
AI
◌ AI Routine Builder
Auto-generates personalized routines and bundles from scan data — no manual setup.
AI
◷ Seasonal Demand Calendar
Diwali, Wedding, Holi, Monsoon — automated stock alerts and 2× recommendation boost.
New
◈ AI Transparency Panel
Shows the 24-Sheet scoring weights and why products are matched — actionable insights.
Core
07CRM & Service Operations6 features
◐ Unified Client CRM
Manage online (AuraYen) and offline (walk-in) clients in one profile — skin history, spend, preferences.
New
📅 Appointment Calendar
Monthly calendar view for all bookings — online and walk-in, color-coded by type. VIP flag support.
New
⏱ Daily Schedule Timeline
Hour-by-hour schedule view for today — manage chairs, rooms, staff slots side by side.
New
📋 Treatment History Log
Full treatment, product, and service notes per client — surfaced at next appointment automatically.
New
◆ Client Spend Analytics
Avg spend per visit, LTV, top services per client segment — identify your best customers.
Core
◑ WhatsApp Appointment Reminders
Auto-send appointment reminders and follow-ups via WhatsApp — reduce no-shows by 40%.
New
08Inventory & Stock Management6 features
◫ Product Inventory Manager
Full SKU management — add, edit, remove products with stock tracking and pricing.
Core
⬆ Bulk Upload (CSV/Excel/JSON)
Upload hundreds of products at once with drag-and-drop file support and validation preview.
Core
🔔 Low Stock & Reorder Alerts
Auto-alerts when stock hits reorder point. Set custom threshold per SKU.
Core
🗂 Batch & Expiry Tracking
Track production batches, monitor expiry dates, FEFO (First Expiry First Out) logic built in.
New
◉ Auto-Disable OOS Listings
Listing is automatically hidden from marketplace when stock hits zero — no overselling.
Core
◆ Inventory Value Report
Total estimated value of current stock with cost vs selling price breakdown per SKU.
Core
09Fintech & Communication6 features
◆ Fintech Suite
Vendor credit lines, Aura Wallet, escrow settlements and automated payout scheduling.
New
◑ WhatsApp Commerce
Sell, notify, handle queries and collect payments via WhatsApp Business API.
New
◌ Multilingual Support
Dashboard, invoices and communications in Hindi, Tamil, Telugu, Kannada, Marathi.
New
◷ GST-Compliant Invoicing
Auto B2B/B2C invoices with IGST/CGST/SGST split, ready for GSTR reconciliation.
Core
◆ Payment Gateway Suite
Razorpay, UPI, COD, EMI, Buy-Now-Pay-Later with smart routing.
Core
◈ Payout & Settlement Ledger
Real-time IMPS/NEFT settlement with dispute resolution and funds hold management.
Core